For this project, I developed a distinctive logo and signage system for a camping expo, drawing heavy inspiration from Aaron Draplin's bold and minimalist design philosophy. The visual identity features clean lines, strong color palettes, and functional typography, embracing Draplin’s approach to clarity and simplicity to create an authentic, welcoming atmosphere for visitors.

The signage and logo evoke the spirit of outdoor adventure, seamlessly connecting brand recognition with practical wayfinding throughout the exhibition space.